A Guide to Buying Australian Wine
Why buy wine?
In Australia, wine has become the new beverage of choice for people in all walks of life. Moreover, Australia has developed an enviable reputation amongst wine drinkers and appreciators the world over. Myshopping.com.au can help you make the right selection of wine for any occasion and to suit any taste. Listed on our website, you will find some of the most celebrated labels and award winning wines and you can make a selection based on reviews, price and supplier, regardless of why you want to purchase wine.
There are essentially three reasons that we can think of why you might want to buy wine: to drink in some social occasion, to give as a gift, or as an investment with a realisable future.
Buying wine to drink
Winemaker Greg Gallagher at the Charles Sturt University, South Australia, says judging a good wine is simple. "It starts with asking, 'do you like it?' " he says, "and finishes with 'did you like it?'" When you have a list of favourite wines, all you need to do is find them on Myshopping.com.au, and you will find out where it's sold for the best price.
But, because it's not always easy remembering the name, style and vintage of the wine you enjoy, it's a good idea to keep a record of wines you drink that you really like (and those that you'd prefer to avoid), for future reference.
When you're buying wine to drink, there are a number of considerations you might like to bear in mind, the first being: what is the occasion? It stands to reason that a wine for an intimate dinner with a partner might be a different choice than one for a footy night with the boys. Sharing a wine with someone is a lot more than simply sharing the drink. It's also sharing your taste, your values and your standards, so it pays to think carefully about the occasion and the company with whom you are sharing the wine.
A second consideration might be, what is accompanying the wine? Wine is often enjoyed with a meal, but you might like to consider also how the occasion (or meal) will develop. Matching the perfect wine with the perfect food and mood is an exhilarating experience, and is often at the heart of great memories.
You may also want to consider the ambience of the occasion. A wine for enjoying at an evening symphony concert will have a different character to that enjoyed at a beach picnic.
Buying wine as a gift
Wine makes an excellent gift for many reasons. It's an easy purchase; you can buy a wine to suit practically any budget. And it is a demonstration of your taste and standards, subtly imparted to someone whom you may care for.
However, as well as meeting your taste standards, you also need to choose a wine that will meet the tastes of the receiver. It pays to find out what sort of wine that person enjoys, and buy within that person's style or region preferences. A person who enjoys sweet white wines will appreciate a gift that matches that personality.
Buying wine as an investment
Some wines make a good investment because they are rare and have an established reputation causing them to appreciate in value. Possibly the most famous of these in Australia is Penfolds' Grange Hermitage, a Shiraz style Claret that has been made since 1951 (a bottle of that vintage now might set you back $50,000 or more if you can find one). Although young in terms of wine heritage, Australia has some notable wines that do and will appreciate in value.
A good investment wine is not necessarily a guarantee of a high quality drinking wine. The investment values are arrived at by reputation. A particular vintage may have enjoyed popularity for any number of reasons and become scarce because only a limited number of bottles were produced. What results is a collectors market and wine changes hands through auctions, private sales, estate dissolutions and wine club memberships.
What makes a good investment wine however, is the fact that you are able to sell the wine at some future date for a sum greater than what you paid. Therefore the condition of the wine-or more importantly, the bottle-is of paramount consideration. The provenance of an investment wine is important. Before buying, you need to establish its history of origin and previous ownership. Satisfied that the bottle is in good condition, once in your possession it needs to be cellared correctly in the absence of heat, light and movement. You should document your ownership and the conditions of its cellaring before selling it to a new buyer.
